Social Media Management Services

Getting to Know You Socially

We begin any social media project with a review of your current social media platforms, company website, graphics, print collateral, and more because we can’t set goals and measure them without knowing where you are – and where you want to go.

The costliest mistake a brand can make when it comes to social media is launching platforms or campaigns without a strategy or commitment to post regularly. If a potential customer sees that you haven’t posted in a month (or a year – it happens), they might assume you went out of business or do not value your client relationships. Working with a social media management agency means your brand will be posting consistently with compelling, shareable content.

After we get a handle on your business, we want to understand what’s important to your audience and how they use social media.  We’ll also research your competitors to see what content is resonating with their audience and what platforms they are using so we can craft the most effective communications for your business. Here’s what we’ll do:

  • Make sure your content gets in front of the right audience
  • Increase awareness through smart social media campaigns
  • Grow and engage with your audience to build connections
Social Media Strategy & Execution

CONTENT CREATION

Nile Design offers content creation services to keep your social media pages active and engaging for your audience. We will develop a customized calendar for your brand that combines relevant curated content with original creative content to position you as a leader in your industry. Our goal is to plan engaging posts that will keep your audience interested and involved.

SMART GOAL SETTING

Achieving what you set out to do is an amazing feeling, which is why we are passionate about goal setting. We want to help you succeed, so we will work with you to set the appropriate goals. When you reach these goals, you can celebrate your victory like a true champion.

CAMPAIGN MANAGEMENT

We will use content creatively and in a variety of ways to engage our audience on social media. For example, we can share a YouTube video from a recent seminar on Facebook, and create a social graphic promoting event registration on Instagram. It’s important to keep in mind that the way an image appears on one platform may be different on another, so we will tailor our content accordingly. Additionally, we can share a white paper with in-depth information on LinkedIn to attract a new audience and increase our social media presence.

COMMUNITY MANAGEMENT

Community management involves more than just posting on social media. It includes providing customer service, responding to customer inquiries, and engaging with brand-related discussions online. Effective community management also requires social listening, which allows brands to connect with their followers and build personal connections. Social listening helps a company present a human face to its audience and allows them to better understand and respond to the needs and concerns of their customers.

Paid Social Marketing & Reporting

PAID SOCIAL ADS

Facebook seems to change its algorithm regularly just to keep us on our toes. We know that keeping up organic social reach is always a new challenge so we are also skilled at managing the right mix of social PPC on Facebook, Twitter, LinkedIn or Instagram to make sure we reach your customers where they are.

ENGAGEMENT

Social media can’t be a one-way conversation; instead, it has to be built around listening to your audience and responding to their needs. Social Media is an extension of your customer service, reputation, and brand awareness. It’s important for customers to know that you hear them, that their presence is valued and that you want to be part of the conversation.

SOCIAL MEDIA INFLUENCER PARTNERSHIPS

Is there a thought leader or influencer in your industry that you’d like to have champion your brand or campaign? We can develop the right relationships with brand advocates and then manage those social media influencer partnerships to reach your customers.

REPORTING AND ANALYTICS

We are always trying to improve impact, and the best way to do this is by studying our progress. This is where our monthly analytics and reporting come into play. But data doesn’t mean anything without a skilled expert there to interpret them to make strategic changes. We monitor progress regularly to see how well your campaigns are working and what other posts we can create to reach your customers.

Get unlimited possibilities to customize the look of your project. With Nile Design you have control on each & every element of your project, so you can have peace of mind.

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